Case Study

What is a Mobile Website

A mobile website is a website that’s designed for the small screen of a smartphone. Mobile-friendly websites help businesses directly connect with their on-the-go customers through rich features like, click-to-call, maps and directions and click-to-SMS.

Reasons to go Mobile

  • By 2013, more people will use their mobile phones than PCs to get online. Gartner, 2010
  • There will be one mobile device for every person on earth by 2015. Cisco, 2011
  • 61% of users call a business after searching on their phone. Google “The Mobile Movement: Understanding Smartphone Users,” 2011

Mobile Widgets Increase Business

Yellow Cab Taxi, Los Angeles based cab company, approached a web developer about creating a mobile site for their business. Identifying the key needs Yellow Cab Taxi mobile visitors would need, a click-to-call widget was inserted into the mobile site to ensure instant communication between the cab driver and the customer was made.

The strategic placement of the click-to-call widget just below the header of Yellow Cab Taxi’s mobile website increased the chances of site visitors placing a call, which in turn, caused more clicks.

In a matter of seven short months since the mobile website was built, Yellow Cab Taxi received over 9,000 visits to their site. During this seven-month period, they also received over 5,000 clicks on the click-to-call button. Each click resulted in a direct call to the business.


Recent analysis revealed that 44% of visitors to transportation mobile websites (taxi cab and car service) placed a call to the business. Sitting above the industry standard, Yellow Cab Taxi’s click-to-call rate is 77%. Converting their desktop site to a mobile-friendly website had increased business by turning more site visitors into happy cab riders.